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What started as a simple idea — “What if you could visualise your progress as a story?” — became something deeper: A space to honor both your ambition and your humanity.
Onuai didn’t begin as a company. It began as a quiet, personal rebellion.
Against burnout.
Against mindless hustle.
Against always being 100%.
Against the feeling of just getting through—the meeting, the day, the week… life.
WE are
onuai
born in sweden
and Japan
and Japan
reimagining ambition
built for
the world
the world
A Bold
Journey
Onuai is being built for the quiet chaos too — for the detours, disruptions, and deeply human days.
For the in-between moments.
When you’re not sure if it’s working. Or if you are going the right way.
When the dream feels distant.
When progress is happening
—but you can’t see it.
We wanted more than checkboxes. We wanted a tool that could show your progress, honor your setbacks, and remind you that life isn’t linear
—so why should your tools be?
this is the tool we wish we had.
Now we are building it for all of us.
Now we are building it for all of us.